I've taken a couple of screengrabs from the current site, and shown the impact of using a consistent, owned, image library – using your own people, places and materials. (These examples are from other projects I've done, but you can see how they can very quickly bring more polish and authenticity to the site.)

The costs are negligible for a business of any size. A half-day of photography should yield around 50 top-quality (and a day, around 100) owned, exclusive images to populate your library – with diversity of people, locations and activities. That's less than £10 per image.

Happy also to give some advice on the sizing and storage of images; some of the ones used have suffered from being resized and saved in ways that make them look blocky and washed out, and it's pretty obvious where an image has been bought in from a stock service. You can also see glitches like the misalignment of the bottom of the photos in the first example – having a consistently sized library will help fix this very easily.

Making your images your own is a quick and low-cost move for any people-oriented business.

Let me know if you want me to visit a centre to do a set for you.

07515 655932 or paul@paulclarke.com – anytime!

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